Improving media coverage of climate change issues
Sensitizing media professionals about climate change, was the object of a four-day event organized by the German Embassy in Amman, Jordan, from 29 May to 1 June. The event brought together journalists, political actors and scientists to discuss Jordan's media coverage of environmental issues, while encouraging them to report and raise public awareness about the impact of climate change.
TV, print, online and radio journalists worked together on techniques for breaking down the abstract idea of climate change into stories that were easier to understand and more appealing to audiences. Participants agreed that media reports are often too complex or scientific and that audiences would understand the issues more easily if journalists used examples and comparisons.
Raouf Dabbas, Senior Advisor at Jordan's Ministry of Environment, remarked he was pleased that journalists and members of the country's political and scientific communities had come together to face a common challenge for many emerging economies - how to balance fast economic growth with climate protection.