Social media trends indicate growing environmental awareness

Social media trends indicate growing environmental awareness 

Social media is being adopted at a remarkable rate as an online communication tool in the Middle East. Over 17 million tweets a day are produced in the region and that’s just one of several increasingly popular social networks. Digital channels are showing the pulse of the people, as the region becomes an active participant in the global social media conversation. According to a recent study by Crimson Hexagon, which used social media to analyze how consumer opinion is evolving, there is a growing interest in the region for the environment and for clean energy.

Twitter posts show that consumer interest is moving towards cleaner cars. Social media offers a unique lens through which to analyze consumer trends. Conversations around hybrid and electric cars in the region have increased by 31% in recent years, with a total post volume of 3,275 for electric cars and 22,945 for hybrid vehicles. There are interesting variations across countries. For example, both electric and hybrid cars are popular in the UAE, consumers in Saudi Arabia and Egypt are more likely to discuss electric cars, while hybrids take the top spot in Jordan.

Greener, more environmentally-focused consumers. The use of social media analytics permits new insights into the consumer landscape of the region. According to the Hexagon study, as social conversation have become increasingly focused on clean and energy-efficient cars, the previously dominant conversation surrounding traditional automobiles has declined. The growing awareness about the environmental impact of emissions and petrol has caused many consumers in the region to show related interests in topics like climate change, solar energy and sustainability.

Resources: The Middle East Consumer Trends Report